from NY Daily News: Aerin Lauder: “Growing up I wore corduroys and Lacoste shirts, Maraolo flats, and maybe one gold bracelet,” she tells the magazine, which photographed her for this month’s stunning cover in the sands of Marrakech, Morocco. “My grandmother (Estee) gave me a credit card to Ann Taylor when I was 15, and I went and got cream-colored turtlenecks,” Aerin told Town and Country.
AERIN: Aerin Lauder’s new lifestyle brand – pretty is as pretty does.
Since first reading (last year) that Aerin Lauder would be launching her own cosmetic brand this year simply called “Aerin,” I have been scouring the internet for images, information, and “scoop” on the line on a weekly basis. I have always been captivated by Aerin Lauder’s personal style- her homes (Aspen!!), her simple, elegant and, classic taste along with her natural beauty.
I loved seeing the September 2012 cover of Town and Country featuring Aerin Lauder (which hits newsstands August 14th) and a few images of the cosmetics (coming later this month) on Vogue.com today. Aerin also said she will be designing beauty accessories like combs, beauty trays, etc. I can’t wait! I am definitely an “old soul” and the glamorous appeal of lovely and delicate accessories for the counter strongly appeals to me.
I can’t wait to see more of this line. I adore the gold packaging! I was going to purchase a few of the Tom Ford makeup brushes for fall, but after reading this on Vogue.com, I believe I will hold off for now:
Don’t you love the brushes?” she asks, holding a sample, just in from Italy. “They’re so girly and pretty.” She’d sent back an earlier version: The rubber bristle base was black; she’d wanted it pale. “See how it all works together?” she says, indicating the tablescape: gilt compacts with linen-pressed lids, gold-dipped seashells from the Philippines, and cosmetics bags and tubes of body cream covered in a coordinating blush-colored ikat. “See?” she says. “Pretty.”
Yes, Aerin, very pretty.
According to Vogue, “Accessories, like the gold-dipped shells and cream lacquer combs and hairbrushes, will be available starting this November. Beauty products, produced under license by Lauder, will debut at Aerin.com for preorders this month and, come fall, will sit on cosmetics counters next to Re-Nutriv, the company’s luxury skin-care range.”
Aerin Lauder’s new cosmetic line – Vogue.com – AERIN Color Palette in Weekday
“I’ve been in this business for so many years, and the question of what’s inside your makeup bag always came up. It became what’s in your closet, what’s on your desk, your dressing table,” she says.