The Hundred Event hostesses!
It was wonderful to attend some sessions of The Hundred Event held a week ago in Dallas. A long time fan of the Aspiring Kennedy blog, I was excited to learn that blogger Lauren Bryan Knight was involved in organizing and hosting a bloggers event at the Warwick Melrose Hotel from August 8th-10th. It was such a great group of women (bloggers, writers, and small business owners) and sponsors included Joules, Minnetonka, Twine Room Design, Lily Jade, and media sponsor Bungalow Magazine. A special thanks was also given to Peacock Alley, Love Ophelia, Uber Dallas, and the Warwick Melrose Hotel.
speaking on The Brand Perspective Panel!
On Saturday afternoon, I had the opportunity to speak on a panel with representatives from Peacock Alley, Fossil, and Lily Jade on The Brand Perspective. This panel was about digital marketing and advertising opportunities with brands (what makes them want to work with you!) and the social media that surrounds them. I attended the beautiful dinner on Friday as well – there was a full weekend of fantastic events! You can see the entire image gallery here.
My quick points:
1. Be sure that the brand is a good fit for your audience. Don’t collaborate with a brand your audience will not receive well because chances are the brand won’t see the results it wants and you could harm your own personal brand.
2. Make it natural.We all don’t like to “read” advertisements on blogs. Think of different ways you can showcase the product and reach the needs and goals of the brand without being too obvious.
3. Multi-platform promotions. Even if you’re working with a brand and the deal is just for Facebook, give the company a chance to see the value you can provide them when they work with you. Be sure to utilize other platforms like Instagram, Pinterest, Twitter, and even videos during your partnership with the company. They’ll be appreciative you went the extra mile – even if it’s a value add! It’s often helpful to create a unique hashtag for your partnership, particularly if it’s a longer giveaway or contest.
4. Think like your reader. If you were to land on a blog, think about how you might like to learn about products. Don’t be afraid to think outside the box!
5. Be Professional. Record activity and statistics on your blog during the collaboration. They’ll be watching, but if you provide the brand with a promotion, contest, or collaboration recap or report, you’ll stand out from the crowd.
6. Understand the Goal. Before launching any partnership or campaign, it’s important that you understand the goals of the brand. Are they looking to drive traffic to their website? Do they want to capture a new audience? Are they hoping to see the different ways you can style their product and share it with your readers? By asking your contact or the brand’s representative about what they hope to achieve through the collaboration, you can better customize your strategy to meet those needs.
Thanks to the Hundred Event team and all involved for the amazing opportunity and on successfully hosting such a lovely and successful weekend!
Lauren and her daughter, Viola!
Cakes by CakeWalk (our favorite)!!!
Photography Credit: Awake Photography