I’m not exactly sure how I first came across Kendall Conrad, but I do know that after seeing just one of her handbags, I immediately knew I had to see more! From gorgeous leather accessories, to jewelry, footwear, and objects for the home, Kendall Conrad’s collection is understated, chic, and luxe at the same time. I was lucky enough to ask Kendall a few questions about her company and plans for the future.
N/S: Did you always know you wanted to be a designer? How did your path designing accessories come to be?
KC: I did not always know. I wanted to be an artist for awhile and a cook. I worked as a model for years and a few years as an actress. Then, I focused on painting and cooking. I started designing bags during my second pregnancy.
N/S: How would you describe the style or aesthetic of your collection to someone unfamiliar?
KC: I would say that it is classic yet has mojo. Minimal, but with key design details. A handmade quality with a sophisticated finish. Luxurious leathers, no logos.
N/S: What is your own personal style like?
KC: minimal, earth tones, tailored. I wear uniforms, very simple. The clothing is a blank canvas that I jazz up with my accessories.
N/S: What will you be wearing this fall and through the holiday season?
KC: cashmere, blazers, jeans, my manolete slippers and boots.
N/S: What are your favorite things about LA?
KC: The architecture, the spaciousness-it’s so vast, the diversity-especially downtown. I work with people from Egypt, Armenia, Syria, Iran, Mexico, Spain, Italy, France, and Japan!
N/S: Who or what most influences you?
KC: sculpture, art and architecture. california, Spain, horse tack and saddlery, tauromachia (my father was a bullfighter), flamenco.
N/S: Do you have any personal style icons or role models?
KC: sure, so many!
role models: Georgia O’Keefe, Picasso, Jane Goodall, and Jacques Cousteau
style icons: Charlotte Rampling, Julie Christy, Geraldine Saglio, Lauren Hutton, Elsa Peretti, Emmanuelle Alt, Sigrid de l’Epine, and Anouk Aimee
N/S: What do you feel has been your single greatest accomplishment thus far?
KC: Having and raising a family. My wonderful daughters Luisa and Fernanda by far!
N/S: Where is your line currently sold?
KC: We sell out of our own stores in Venice, Brentwood and now Montecito, as well as our online store.
N/S: How do you hope to see your company grow?
KC: We want to keep opening up our own stores and adding new categories. Also, to open up our wholesale business to choice stores around the world.
N/S: Where are your favorite places to travel?
KC: I always like to return to Paris, London, Spain, Greece, Mexico, and Italy. I would really like to travel around North Africa next and then, South America.
Tauromachia Candle – a great gift idea!
N/S: What is a typical day like for you?
KC: A typical day would be to get my girls off to school by 7:30 and then, I walk my dogs on the beach. I go for long beach walks then 3 days out of the week. I drive to LA to work with my manufacturers. Then, I go to Venice and deliver production and check on things, maybe meet a customer or a friend and go for lunch at Axe. Then, I go to Brentwood and check on everything there, maybe have a meeting at Farmshop. Once in awhile, I stay down for dinner or a party, but usually I drive home at the end of the day and pick up my girls at volleyball and make dinner for the family.
N/S: What is an ideal day like for you?
KC: On the beach with my husband, daughters, dogs and friends.
N/S: What do you think makes your collection standout or different from others in the same category?
KC: I think we stand out and are known for our classic style, luxurious leathers, quality, lack of logos, and custom hardware. The bags have something that appeals to equestriennes as well, perhaps because I am one and it just comes through.